Global Recycling Day was created in 2018 to help recognise, and celebrate, the importance recycling plays in preserving our precious primary resources and securing the future of our planet. It is a day for the world to come together and put the planet first.
The mission of Global Recycling Day, as set out by the Global Recycling Foundation, is twofold:
1. To tell world leaders that recycling is simply too important not to be a global issue, and that a common, joined up approach to recycling is urgently needed.
2. To ask people across the planet to think resource, not waste, when it comes to the goods around us – until this happens, we simply won’t award recycled goods the true value and repurpose they deserve.
You can learn more about Global Recycling Day on the official website.
Make sure you mark this date on your PR calendars and prepare your media pitches accordingly. Get involved with any initiatives or take it as a chance to learn more about the subject.