June 17th is Plastic Free Beauty Day! It is a day dedicated to challenging the use of plastic packaging in the beauty products we buy. When it comes to beauty packaging, 95% of it is thrown out after just one use, and only 14% of plastic makes it to a recycling center.

Find out more about it on the official Instagram account.

Make sure you mark this date on your PR calendars and prepare your media pitches accordingly. Get involved with any initiatives or take it as a chance to learn more about the subject.