The month of January is Veganuary!

Veganuary encourages people to eat vegan food and use vegan products, products that do not consist of or contain animal products, such as meat, fish, eggs, cheese, or leather.

Born out of the ethos of veganism, which in its purest form is about animal rights, people now try Veganuary for a huge range of reasons, whether that’s health, to lower their carbon footprint or simply to start the year with a challenge or a feeling of purpose.

You can learn more about Veganuary on the official website.

Make sure you mark this date on your PR calendars and prepare your media pitches accordingly. Get involved with any initiatives or take it as a chance to learn more about the subject.