August 10th is World Lion Day! The day aims to raise awareness about the plight faced by lions.
While lions existed in large populations 100 years ago, today, their numbers are just below 50,000 worldwide as a result of poaching and hunting. World Lion Day, therefore, brings attention to this endangered species by raising funds and amping up protective measures.
You can learn more about lions on the WWF website.
Make sure you mark this date on your PR calendars and prepare your media pitches accordingly. Get involved with any initiatives or take it as a chance to learn more about the subject.