June 22nd is World Rainforest Day! Founded in 2017 by Rainforest Partnership, World Rainforest Day recognises standing, healthy forests as one of the most powerful and cost-effective climate change mitigation tools we have — and creates a global movement to protect and restore them.
In the last century, more than half the world’s rainforests have been destroyed due to the human demand for wood and arable land. Rain forests that once grew over 14% of the land on Earth now cover only about 6%. And if current deforestation rates continue, these critical habitats could disappear from the planet completely within the next hundred years.
Find out more about it on the official website.
Make sure you mark this date on your PR calendars and prepare your media pitches accordingly. Get involved with any initiatives or take it as a chance to learn more about the subject.